The halo of Cruiff and Netzer hid the reality of the other transfers: Atletico (Madrid) acquired two very good Argentines – Ayala and Heredia – but neither was a superstar. Valencia was parsimonious – Kurt Jara was hardly well known name in 1973. The Austrian came from Swarovski Wacker – not exactly a club making waves and hardly asking fantastic amount of transfer money. True, Spain got two of the best world players at the time, but the rest of the imports were not that great and did not cost an arm and a leg. Cruiff’s transfer, however, was a record: Real paid 922, 000 British pounds to Ajax…that’s loose change nowadays. Yet, Spanish market boosted transfer fees and eventually more and more expensive stars moved to Spain.
Michels and Cruiff together again. Cruiff presented hippie attitudes on the surface, but very different ones in reality – when Barcelona told him number 14 is out of the question, he simply donned traditional number 9. Good bye famous number; good morning record paycheque.The second huge transfer – Gunter Netzer joined Real Madrid. Unlike Cruiff, the German was not a conformist. Also unlike Cruiff, Netzer was not very successful in Spain.