Allan Simonsen was rapidly becoming big European star. There were few more Danes of increasingly high profiles, playing in West Germany, Holland, Belgium. So, Danish football was on the rise? Hardly … Danish stars played successfully abroad since the 1950s without making Danish football stronger. It stayed the same – lame league, lame national team. Nothing new in 1977, except for one thing – the Danes were moving towards professionalism. It was quite obvious that there was no other way – amateurism was no longer possible even on relatively weak league. It was more than just the players: the clubs' survival depended on that. Yet, a small country not exceptionally crazy about football it was difficult to find money. Efforts were made already – with sponsorship. Shirt advertisement was permitted, but it was also kind of amateurish, almost like donations. Some teams had to use more than one sponsor, making their jerseys very strange: few players with one add, others – with another. Players were already very suspect amateurs: under the cover of 'employment' in a firm, they were full-time footballers. By mid-1970s it was impossible to train a little after work. But it was difficult to introduce professional league too, for the clubs had small means. 1977 was practically the last year of amateur football in Denmark, at least on paper. At large, the Danish football remained the same: better players dispersed in many teams, the best quick to go abroad, no dominant clubs, fairly equal, but weak championship, lacking dominant clubs. To keep 'classic' 16-team league was already problematic. Yes, by the record, Danes played attacking game – only three clubs ended with 10 ties the season and scoring was pleasantly high – only one club finished with less than 40 goals – but all that was more due to the weakness of the clubs, rather than improvement. Most of the Danish clubs meant nothing outside the country so the relegated bottom three had indifferent sound – AaB (Aalborg), B 1909 (Odense), and Holbaek B&I.
Promotions won clubs equally modest: